Электронная коммерция


Оценка финансовой эффективности проекта развития Интернет-коммерции - часть 4


 

 

 

 

 

[xii] Washington Post, “ Booking the Future: Does Amazon.com Show that Publishing Clicks on the Internet? ”July 10,1998, p. A1.

 

[xiii] The Economist, “ The Heyday of the Auction, ” July 24, 1999, p. 71.

 

[xiv] Boston Consulting Group, The State of Online Shopping (Boston, 1999).

 

[xv] F.R. Kardes and K. Gurumurthy, “Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective, ” Journal of Marketing Research, 29 (3), 1992, pp. 343_357.

 

 

[xvi] G.J. Tellis and P. N. Golder, “ First to Market, First to Fail? Real Causes of Enduring Market Leadership, ” Sloan Management Review, 37 (2), 1996, pp. 65_75.

 

[xvii] M.B. Lieberman and D. B. Montgomery,” First Mover (Dis) Advantages; Retrospective and Link with the Resource-Based View, ” Strategic Management Journal, 19 (12), 1998, pp. 1111_1125.

 

 

[xviii] Hotelling, Harold. 1929. "Stability in Competition." The Economic Journal. March, pp. 41-57.

 

[xix] Salop, S. 1979. Monopolistic Competition With Outside Goods. Bell Journal of Economics, Volume 10, pp. 141-156.

 

[xx] Bakos, J. Yannis. 1997. Reducing Buyer Search Costs: Implications for Electronic Marketplaces. Management Science, Volume 43, Issue 12 (December).

 

[xxi] Milgrom, Paul; Roberts, John. 1982. Limit Pricing and Entry Under Incomplete Information. Econometrica. Volume 50, pp. 443-460.

 

[xxii] Lee, Ho Geun. 1997. Do Electronic Marketplaces Lower the Price of Goods. Communications of the ACM. Volume 41, Number 12 (January).

 

[xxiii] Bailey, Joseph P. 1998a. Intermediation and Electronic Markets: Aggregation and Pricing in Internet Commerce. Ph.D., Technology, Management and Policy, Massachusetts Institute of Technology, Cambridge, MA.

Bailey, J. P. 1998b. "Electronic Commerce: Prices and Consumer Issues for Three Products: Books, Compact Discs, and Software," Organisation for Economic Co-Operation and Development, OCDE/GD(98)4.




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